“As a copywriter on Gem for 10 years, I’d used the ‘5 o’clock’ idea in body copy but not as a central theme,” Singer recalls. ^ Sales Management - Volume 103, Issues 1–7, p. The meaning of FIVE-OCLOCK SHADOW is the beginning of a beard that shows up late in the afternoon on the face of a man who has not shaved since morning. The phrase became so well known and so much a part of the national idiom that agent did not always include it in all advertisements, but its accompanying identification symbol (the dial of a clock five o’clock, with a man’s face partially covering the dial) was always used.” Watch the official music video for 'It's Five O' Clock Somewhere' by Alan Jackson and Jimmy BuffettListen to Alan Jackson. “Most of the names of ailments and defects which advertising copywriters dream up to sell products have, at best, a slightly unpleasant connotation, and, at worst, they make cold shudders run down the spine.Ī shining exception is the term Five O'Clock Shadow introduced in 1938 by Federal Advertising Agency into magazine advertising for Gem Blades, made by American Safety Razor Corp. ^ Sales Management: Survey of buying power, Volume 53, Issues 1-13, p.Summary: Editorial cartoon drawing shows a man sitting in a chair, talking on the. Five OClock Shadow T-Shirt Reads: Shrine of Democracy Mount Rushmore National Memorial Since 1941 Black Hills South Dakota 50 Cotton/ 50 Polyester. ^ Sales Management 1944 gives year as "1938", but earliest attestation of phrase appears to be 1942 earlier ads had used “5 o’ clock”, but not the full phrase Right - weve completely overcome the old five oclock shadow / Herblock.
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